- مرحبا - Hello - Bienvenue
- مرحبا - Hello - Bienvenue
Buckle up for an immersive exploration of my 10-year journey within the dynamic MENA creative landscape, spanning communication, advertising, and entertainment.
Welcome to my Creative Space
As an innovative senior creative and bilingual writer based in Dubai, I excel as a Conceptual Creative, Arabic Writer, Creative Strategist, Painter, and Voice Talent.
With a passion for cross-cultural communication, I specialize in tailoring advertising campaigns for diverse audiences, bringing nearly 10 years of solid experience across in-store, outdoor, and various social channels.
My creative fusion, blending industry expertise with artistic vision, ensures innovative solutions that consistently exceed client expectations. With a keen eye for detail, dedication to impactful storytelling, and a versatile skill set, I stand out as a valuable asset poised to elevate your brand's narrative to new heights.
Awards & Recognitions
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Em khalil 2018
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Em Khalil - 2018
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Em Khalil: Category, shared values
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Celebrating the losers
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Celebrating the losers
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Humanizing the data - Uber
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UN L’Union, Young Advertising Talents, 2021
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We Miss Lebanon, 2021
2 shortlist at the Cannes Lions
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WeMissLebanon: Integrated / PR
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WeMissLebanon: Live events
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WeMissLebanon: Ambient / Guerilla / OOH & Integrated
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WeMissLebanon: Pivot special / 2 PR / Social & influencers / Brand experience & Activation / Media
How can we work together?
Creative Concepts
From brand launches and on-ground activations to social films and event planning. We offer innovative ideas and strategic guidance, ensuring your vision goes beyond the brief, creating impactful experiences.
Manifesto & Script writing
Whether you need a manifesto aligning with your brand's values, role, and tone of voice, a script for a specific occasion, or messaging for a cause like women empowerment or climate change, we specialize in crafting engaging words that evoke the intended emotions. Available in Arabic & English.
Creative Social Strategy
Expertly spotting trends and recommending opportunities to craft dynamic strategies that keep brands ahead and effectively engage their audience.
Conceptual Social campaigns
Exploring a range of options, from a comprehensive 360-degree campaign to a targeted social activation, launching innovative filters, or bolstering your online visibility – share your project brief, and let us collaboratively propel your brand towards the desired impact and recognition.
Pitch Proposals
As the Team Lead for Pitch Proposals, I guide the team in crafting compelling presentations, ensuring cohesion, effectiveness, and fostering cross-functional team collaboration.
Leading brainstorming, refining ideas, and ensuring coherence, I collaborate to deliver persuasive pitches, securing new opportunities through effective communication of our value.
Visual Branding
With a focused academic background in graphic design and over a decade of practical experience incorporating industry best practices, I offer my expertise to collaborate with you on various aspects of brand consultancy and comprehensive brand exercises. By working together, we can ensure the attainment of optimal aesthetic outcomes for your brand.
Vo Talent
Voice Talent is more than just reading lines; it's about bringing scripts to life. My role spans from crafting scripts to immersing myself in method acting workshops. This experience allows me to deliver various tonalities and evoke emotions, ensuring a dynamic and impactful voice performance.
Portfolio
Product Launch for Beesline - 2021
#Faceit
How to launch a sunscreen post-lockdown when people have adapted to indoor routines without sun exposure?
We crafted our words and shifted our focus from the product, to shed the light on self confidence, self care and love. The campaign scored a success across the GCC and Levant market with this creative proposition and bilingual script.
First Brand film for Beesline - 2018
مستوحى من النحل من وصف الطبيعة
The main focus from this campaign was to launch the brand and the hero products across various markets.
This exercise involved developing the brand's tone of voice and crafting a slogan. Here, you can explore one of several films and scripts produced for the significant launch.
For you, we would do more.
When MG decided to celebrate mother’s day, we pushed the brief and got emotional. and to stay on brand, we moved the slogan from a statement, to a love celebration. this script was created for social first content while using UGC footages.
Script & VO by Jennifer Sarkis
MG - Mother’s day - 2023
Elie Saab Residences - London
In the intersection of fashion and lifestyle, Elie Saab presents a unique and unparalleled experience.
I am pleased to have had the opportunity to write the script of a film that promotes Ayana Properties in Hyde Park, London, with a particular emphasis on the exquisite residences curated by Elie Saab.
To launch the mini cans, we decided to get inspired from tiny happy random moments that we can experience in our mundane life.
The creative proposition is: فرحة بكرعة which means: Happiness in a sip
"Bou Khalil" represents the father of the son "Khalil." On Equality Day, we decided to give a voice to "Em Khalil," which means the mother of "Khalil." First, we took over the store signages by turning the logo and introducing her as the voice that tackles gender-associated laws and social stereotypes in magazines and online with her official Instagram account.
AWARDS: Grand Prix Outdoor Dubai Lynx - Gold PR Dubai Lynx - Campaign Bronze The Loeries
What makes the UAE feel like home?
The UAE has a way of making us all feel like we belong. That same sentiment is in every ZOOM store. No matter who you are, we seek to be welcoming to everyone, with a cheerful greeting and a smile. On National day we launched an activation on-ground and on social to engage with our audience.
We installed a transparent box in front of selected stores so people can write their answers and engage in this activation, inside of this box we added a Ghaf tree as it is a cultural symbol of stability and peace in the UAE's environment.
We also gifted our visitors 200 ghat trees that are protected by law with a tool kit that can teach them how to take care of it.
CHOOSE YOUR DREAM
A campaign for L’Oreal Paris, collaborating with the Actress Daniella rahme
BBAC - YOUR CARING BANK
This video was shot in 2017/2018 to launch the new identity of BBAC bank, my role was focused on writing the script and the outdoor headlines. From pitch to launch, the idea was highlighting the simplicity of selling dreams and how this bank offers its customer the financial guidance to turn those dreams into a living reality.
FOR CLIMATE CHANGE, WE HAD TO CHANGE THE SCENARIO.
We created a fake season and launched the below KVs to describe it based on research and facts, incorporating a mix of exaggeration and drama to heat it up.
The aim from the campaign is to use the CANCEL culture as an insight to make people take action.
The green tone.
To spread awareness on the sustainability procedures that Spinneys follows across its store we decided to turn into a story and simplify it with a kid tone of voice. Visually the film mirrors this with a book that we created frame by frame with the brand's look and feel. “The book was recycled after the shoot”
Redefining Beauty
How does one launch a beauty pageant amidst a political and economic crisis, in a country where women are still fighting for their basic rights? We added one transformative word to its title: ‘We’ Miss Lebanon. Within its simplicity a powerful change of course took place, one where LBCI turned a typical beauty pageant focused on appearances, into an influential statement.
Script & VO by Jennifer Sarkis
This campaign got 13 International awards.
Remixing the tactical with a beat of fun.
Toters is a Delivery service App in Lebanon that cater to a wide audience. To launch their loyalty program they reached out to collaborate and create a fun Rap that can work across the Levant market as they expanded to a bigger market. My task was to write the script, find the right talent and support on the music production to make sure each word is fitting the beat.
Celebrating the KSA culture.
This manifesto was the opening of a pitch, we wanted to embrace the connection between the past and the future, the city and the village, the young and the old. This video has set up the tone of voice before introducing our creative platform.
Due to pitch privacy, I can only show the film with a password access only. Happy to discuss further my role during this pitch as I was creative team lead on it, as for this video, my role was focusing on writing the script in Arabic and English, Select, brief and give guidance to the VO artist. Once the tone of voice is set, My role expended to Video direction and shots selection with the editing department.
A landmark that leaves a mark.
This video was the opening frame for the pitch submitted to the Dubai Frame. Due to pitch confidentiality, I am only sharing this video that also requires a password.
Please note that the rest of the proposal was focused on social activations and technology innovations.
Let's get creative 〰️
Let's get creative 〰️
From large-scale pitch briefs to brand/product launch, most of the work in inspired from GCC and Levant market as I work on the tone of voice, the creative proposition, the creative manifesto script, to the influencer marketing brief and collaboration, I have successfully executed projects of all sizes with precision and attention to detail while playing a vital role in Multinational creative agencies in the MENA region, such as JWT, Fp7 McCAM and Impact BBDO and other local agencies such as Rizk group in Beirut and C2 comms in Dubai.
Education & Workshops
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This major centered on creative concepts, scriptwriting, outdoors communication, radio spots, 360 creative campaigns, and on-ground activation.
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This program emphasized digital art, fine arts, typography, design composition, branding, book design, art installations, and art in motion.
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Master copywriting for advertising and design, armed with smart skills and techniques.
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A full course exploring creative strategy that wins audiences hearts and minds.
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Embracing method acting as a pivotal skill, my portrayals delve into authenticity by drawing from personal experiences. This approach not only enhances storytelling with emotional depth but also ensures performances that resonate genuinely. Method acting stands as a cornerstone, contributing profound impact and authenticity to every project.
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Learned, mentored by senior industry leaders, with three days of learning, networking, and competing.
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Cap University - helps facilitate creativity and joy for users, brands, and creators, offering a better understanding of how to plan and concept specifically for our platform.
Ramadan Edition - This workshop delves into the essence of Ramadan, exploring the community's expressions of community, reflection, and celebration on TikTok. Gain insights on effectively tapping into this cultural phenomenon to unlock your business's potential on TikTok during the upcoming season.
